How can online
advertising enhance your media mix?
The Internet is redefining
the relationship between consumers and businesses, presenting
marketers with new opportunities in every step of the marketing
cycle -- from brand building, to sharing information, to driving
transactions. Only on the Internet can you:
-
Build brand awareness,
perception, and preference
-
Provide product
information
-
Encourage trial
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Acquire customers and
increase loyalty
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Drive sales online and off
-
Build customer databases
-
Manage in-depth customer
relationships
In addition, media
consumption is shifting among all demographics. At the expense of
traditional media such as newspapers, television, magazines,
consumers are spending more time online.
The Internet is an ideal
vehicle for marketing and sales
The Internet's functionality and usefulness to consumers have made
it a powerful medium for smart marketers.
Consumers are spending money
online
-
12 million people trade
stocks online
-
44% buy books online -
$2.3 billion
-
30% of computer sales are
online - $6.9 billion
-
1 out of 2 people online
have shopped on internet - $45 billion last year
And they are turning to the
Internet to research new products and services
-
Over half of in-market car
buyers online used the Internet to shop for a new car
-
14% of people online use
it for mortgage information and 13% research new homes
-
57% of people who buy
online research their travel on the Internet prior to booking
-
Online is the medium
consumers choose most to inform purchase decisions
